It was increasing 16.0% compared with the previous period, and was increasing 46.0% compared with the previous year.
The breakdown of its revenue was as follows:
Third quarter, 2012
Keyword Ads 39.8%
Banner Ads 24.8%
Email Ads 0.9%
Video Ads 19.1%
Other 15.4%
Next is the pie chart of market share by each Ads platform vendors.
#1 Baidu 31.3%
#2 Alibaba 14.2%
#3 Google China 6.1%
#4 Tencent 4.7%
#5 Sohu 3.9%
#6 Sina 3.7%
#7 Sofun 2.4%
#8 Youku 2.3%
#9 Qihu 360 1.8%
#10 NetEase 1.2%
#11 Tudou 1.0%
Other 27.4%
Baidu dominate almost one-third market share of this area. And big 4 portal site, such as Tencent, Sohu, Sina and NetEase also ranked high order.
What will be the next trend in this area? I think that one of them is mobile Ads, and another is Ads on Weibo. Both are rapidly growing market, so we have to keep attentions these trend.
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