Eguan estimate the number of mobile users in China will reach over than 1100000000 on the end of 2012.

Eguan published the report that they estimate the number of mobile users in China will reach over than 1100000000 on the end of 2012.

Eguan reported the number of mobile users in China reached 986000000 on the end of 2011, and they estimate it will reach 1112000000 on the end of 2012(127.1 vs '11).


And they estimated the number of 3G mobile users in China, and they said it will reach 301000000 on the end of 2012.

Actually over 300M is a great number, but usage of 3G mobile users are still only 13%...


LTE service maybe also start from the end of 2012 in China, so we will keep attentions that 3 big carrier will place much emphasis which service from now on...



Original article => Enfodesk

Baidu will launch their mobile cloud service like Evernote.

Baidu will launch their own mobile cloud service like Evernote "Baidu BaoHe" for their mobile platform users next week.

Baidu has already launched a smart phone built in Android based their customize OS "Baidu Yi" collaboration with Dell in China since last year.

And its smart phone user can get 100GB free space on "Baidu BaoHe".

Recently, Baidu have been accelerating their mobile solution, but we have to pay attentions for "Baidu BaoHe" will become a key factor of it.



Original article => Tech Sina

The market share of China's LBS industry. Who is the leader?

Last time, I reported the number of LBS users in China, but today I will report the share of LBS company in China as of Q4,2011.

* Blue bar graph means the share of registered users, and yellow bar graph means the share of active users.


Registered users ranking:
#1  Qieke      16.7%
#2  Digu       12.6%
#3  Jiepang    5.9%
#4  KaiKai      5.6%
#5  Piaoxin    4.5%


But transfer switch to active users ranking, you can see a completely difference result with registered users ranking.

Active users ranking:
#1  Jiepang   16.6%
#2  Piaoxin    12.5%
#3  Qieke      12.3%
#4  Digu       11.6%
#5  KaiKai      8.2%


In active users ranking, Jiepang jump up to top share, and Piaoxin jump up to the second position.

*Jiepang

*Piaoxin

China's LBS market is still in growth phase, so such rankings may frequently change from now on, so I will continue to watch for this market too :-)


Original article => Enfodesk

China's LBS users archived over 30M as of Q4,2011.

Enfodesk reported the number of LBS users in China as of Q4,2011.

According to this report, the number of China's LBS registered users as of Q4,2011 were 30.62M.

And the number of its active users were 4.15M as of Q4,2011.

Comparing two graphs, the number of registered users were about 5 times compared with Q1 2011, but the number of active users were only 4 times compared with Q1 2011.

And, let's compare the rate of active users by each quarter.

The rate of active users in Q1        16.33%

The rate of active users in Q2        16.57%

The rate of active users in Q3        14.43%

The rate of active users in Q4        13.55%

The rate of active users started to drop down from Q2,2011.

Before as I reported on this blog, LBS Ads market are noteworthy this year in China. But for expanding its market, each LBS company have to increase their active users too.

Original article => Enfodesk

"Real-name Weibo Registration" will perfectly start from Mar 16.

Last November, Beijing city published the rules written about "Real-name Weibo Registration". And yesterday, they set its enforcing day on Mar 16.

According to the news, users who cannot take the confirmation of identification will no longer can tweet, retweet and something on their Weibo after Mar 16.


Sina Weibo and Sohu Weibo have already started "Real-name Weibo Registration" for new registered user on their Weibo.

 But this decision include before already  users as a target, and the other Weibo service provider (ex. Tencent Weibo, Wangyi Weibo and so on) will also follow this decision.



Sina Weibo said their progress of this decision is smooth at this time, and Sohu Weibo already start campaign for "Real-name Registration" on their site.

According to the report from CNNIC, China's Weibo users already archived 249.88M, and its growth rate was 296.0% compared with 2010.

But we have to pay attentions closely how changes there are around Weibo industry after now too.



Original article => A miscellaneous notes of Micorblogging(Weibo) in China

Enfodesk reported the status of video sharing market in China as of Q4,2011

Enfodesk reported the status of video sharing market in China as of Q4,2011.

The market size of advertise revenue increased 135.3% compared with Q4,2010, and it archived 1.687 billion RMB(= $0.27 billion).


And the market share by each company is as following.

#1 Youku (21.8%)

#2 Tudou (13.7%)

#3 Sohu (13.3%)

#4 Iqiyi (6.9%)

#5 PPTV (6.5%)

Video advertising is increasingly gaining momentum in china, and it has grown up to 18.8% sharing of entire China's online advertising market.

I think that this momentum will be continuing in 2012 too.


Original article => Enfodesk1, Enfodesk 2, Enfodesk 3

Vpon Inc. released the report "LBS Ads market in China 2011" .

Vpon Inc. who provide LBS Ads solution released the report of "China's LBS Ads market in 2011".

The summery of this report is as followeing:

- In 2011, the average growth rate of LBS Ads was 66.75%.

- In Shanghai, Beijing, Guanzhou were the most aggressive cities for using LBS.

- The rate of under second tier city gradually becoming larger percentage(Jan,2011 21% =>Dec, 2011 58% ).

- Activity by industry
#1  Food‐service             25%
#2  Banking and finance   16%
#3  Groceries                 15%
#4  Retail                     14%
#4  Automotive              14%

- Activity by a user using apps
#1  Mobile game     20.1%
#2  Navigation       14.3%
#3  News              13.2%
#4  Entertainment  12.9%
#5  Life                10.5%

In China, the number of LBS user was 15.3M as of Q3, 2011.

But I think LBS Ads have a great opportunity in 2012, because Weibo company or online game company start to adopt LBS feature to their service in China.






















































Original article => The report by Vpon Inc.