Wednesday, November 21, 2012

Tencent Weibo published the analytics of travel industry official accounts.

Tencent Weibo published the analytics of travel industry official accounts.











First picture is the ratio of official accounts by category.












#1  Travel agency   55.8%

#2   The sights  15.5%

#3   Tourist bureau  0.9%

Other   27.8%






Next picture is the tweet type of their accounts posting.



#1  With picture(s)   65.33%

#2  With URL  20.38%

#3  Text only  13.54%

#4  With video  0.71%

#5  With music  0.03%





Next is the data of follower(user) side.
First picture is the data of each follower's property(Sex and age).








Male : 55%

Female : 45%




20-24 years old : 27%
25-40 years old : 46%
*The rate of 20-40 years old use is almost three-quarters of all.






Next picture is the active time of them by hour and day.



Red colored line show the user's, and gray colored line show the official account's.

Most of user and official account both are in active on 9:00 to 17:00, but user is still in active after 17:00. So this graph pointed out that the time of 17:00 to 23:00 have a chance of the publicity.



Most of user and official account both are in active in a weekday, but user is still active in a weekend. So this graph pointed out that weekend have a chance of the publicity.








Last picture is a little bit interesting.

The upper illustration is the actual contents that these official accounts posted.

Introduce the sights : 55%
Introduce the plan of travel : 22%
Introduce some services : 14%



The lower illustration is the contents that user would like to know.

How to travel : 46%
Price of travel : 20%
Introduce the sights : 19%


The post by official accounts and user needs occurred some mismatches.




Tencent said that they will continue to publish the data of other industry in future. I'll looking to them too.


Source => Tencent Weibo