Wednesday, July 17, 2013

CNNIC Report : Social media services in China was not so much high rate growth this time.

Last time, I introduced the summary of Chinese internet users situation as of June 2013, but I would like to introduce the usage situation of each internet service this time.

At first, this graph is the usage situation of all internet users by each service.














There isn't a huge change as a whole, but "Group Buying (21.2%)", "Travel Booking (18.7%)" and "Online News (17.5%)" got the high increase rate.

Social media services (Instant Messenger, Weibo and SNS) was not so much high rate increase, but Instant Messenger will be likely to reach 500 million users soon.


Next graph is the usage situation of mobile internet users by each service.
















Instant messenger still keep the top position, and its utilization rate was 85.7%. Online news also got the high rate increase by the mobile internet users, but its largest mobile client "Sohu" got 100 million times downloads as of April.

Mobile payment and mobile shopping also got the high rate increase compared to other services, but Weibo and WeChat also started their own both services, so its growth will be expected to accelerate without a break.


Anyway, as far as reading this report, the power of mobile internet looks like continue for a while in China, and it looks like still 'Blue Ocean'.

Let's keep watching the trend or new movement in this market as before.


Source => CNNIC